Super Blown Opportunity

A 2022 Super Bowl Cultural Representation Analysis And Why It Matters

Why do market researchers watch the #SuperBowl?

To see their customers win the hearts of millions 30 seconds at a time. We are all a small part of the success of the commercials and that’s pretty neat.

How does P3 Technology’s team watch the Superbowl?

By looking for inequities in representation.

Using facial recognition software we analyzed the race of all 433 actors in the 2022 Super Bowl commercials. The below chart is how they compare to the actual US population. Based on the data publicly available, we ran our own analysis.

Not shocking yet the representation doesn’t represent the United States that we live in.

The largest growing population of Americans are hispanic yet, they are the second lowest represented group in commercials.

In less than 30 years, 1 in 4 Americans will be Hispanic

I’d love for every child to be able to point to a commercial and say that person looks like me I can and will take advantage and make my own opportunities in life.

Here is the proportion of Americans who identify as LatinX from the last census 62,080,000 out of 331,449,000 total Americans.

~20% or 1 in 5 Americans Identify As Hispanic

We ran a study to 954 LatinX individuals who live geographically in the US and here is the proportion who watched the Super Bowl.

We need do better.

Timothy@p3technology.io