Accessibility Drives Innovation

Why Accessibility Drives Innovation

These insights were rapidly compiled in under an hour, leveraging our proprietary database of real human feedback and targeted analysis. We've identified critical accessibility gaps and opportunities that these organizations can address to enhance user experience, drive innovation, and boost adoption.

Google Accessibility Insights

  • Users request faster TalkBack responsiveness and smarter AI-driven auto-labeling for complex screens.
  • Braille keyboard support in Google Docs remains inconsistent, hindering extended writing tasks.
  • There is a growing demand for more customizable TTS voices.
“TalkBack should be much more responsive when scrolling lists, and I wish Google TTS offered more natural voices.” — Devin P.
“Sometimes, my braille display just doesn’t sync with Google Docs – it's very frustrating.” — Alex M.
How P3 Can Help:
  • Conduct rapid, large-scale testing to optimize TalkBack features.
  • Provide actionable, real-world feedback on AI-generated accessibility labels.
  • Collaborate with product teams to implement TTS customization.

TikTok Accessibility Insights

  • VoiceOver and TalkBack navigation are inconsistent throughout the app.
  • Missing or unlabeled UI elements impede smooth video creation and editing.
  • Users believe enhanced accessibility would boost creative engagement.
“I would love to see TikTok fully accessible – navigating the app with VoiceOver is a struggle.” — Joseph H.
“When buttons aren’t labeled, it really hampers my ability to interact with content on TikTok.” — Maria K.
How P3 Can Help:
  • Identify and document unlabeled UI elements in real time.
  • Offer detailed feedback on the user flow for content creation.
  • Assist in iterative testing to ensure accessibility improvements are effective.

Amazon Accessibility Insights

  • Complex cart and checkout processes hinder seamless purchases for screen-reader users.
  • Kindle on Android struggles with continuous TTS reading, reducing reading efficiency.
  • Unlabeled navigation in Amazon Music complicates product discovery.
“It feels like we’re being left behind in accessibility updates – the checkout process is a nightmare with my screen reader.” — Sandra S.
“I love shopping on Amazon, but the Kindle app’s TTS issues really slow me down.” — Robert L.
How P3 Can Help:
  • Evaluate checkout processes with real disabled users.
  • Provide structured feedback on Kindle’s TTS and Amazon Music’s navigation.
  • Offer targeted suggestions for enhancing usability across platforms.

Disney+ Accessibility Insights

  • Audio descriptions and subtitle options need to be more prominent and easier to activate.
  • Navigation menus in the streaming app are not always intuitive for screen reader users.
  • Theme park apps lack consistent accessibility features, affecting the overall digital experience.
“Disney should consult more with visually impaired users – I often struggle to find audio descriptions on Disney+.” — Dave G.
“Using the Disney+ app, I sometimes miss important content because the navigation isn’t screen-reader friendly.” — Linda R.
How P3 Can Help:
  • Conduct comprehensive accessibility testing on Disney+ streaming and theme park apps.
  • Provide insights to optimize navigation and improve audio description settings.
  • Collaborate on user-centered design improvements.

Visa Accessibility Insights

  • Two-factor authentication (2FA) and Captchas create significant barriers for users with visual impairments.
  • Payment forms often lack proper labeling, making navigation with assistive technology challenging.
  • Users express frustration when trying to complete secure transactions without clear guidance.
“I often get stuck on Visa’s 2FA process – it’s confusing for my screen reader.” — Mark T.
“The Captcha on Visa’s payment page is nearly impossible to solve with my assistive tech.” — Emily S.
How P3 Can Help:
  • Test and validate all authentication and payment processes with disabled users.
  • Provide actionable recommendations to improve labeling and instructions.
  • Ensure a seamless and accessible checkout experience.

Warner Bros Discovery Accessibility Insights

  • Audio descriptions in streaming apps like Max and Discovery+ are inconsistently applied.
  • Gaming interfaces, such as Mortal Kombat Mobile, lack proper screen reader support.
  • Navigation in multimedia apps poses challenges for visually impaired users.
“Continue to update Mortal Kombat Mobile with better screen reader support – it’s a game changer.” — Devin P.
“I find the navigation on Warner Bros streaming apps quite confusing with my screen reader.” — Olivia W.
How P3 Can Help:
  • Conduct targeted testing of streaming and gaming interfaces.
  • Deliver in-depth reports highlighting specific accessibility gaps.
  • Assist in iterative design improvements based on real user feedback.

Snapchat Accessibility Insights

  • The highly visual and ephemeral nature of Snapchat makes it challenging for blind users to engage.
  • Inconsistent labeling and navigation hinder interaction with ephemeral features.
  • Improved accessibility would foster greater community participation.
“Snapchat’s visual nature leaves me frustrated – I can’t always find the controls I need.” — Jordan K.
“I often miss snaps because the interface isn’t optimized for my screen reader.” — Taylor R.
How P3 Can Help:
  • Perform large-scale testing on Snapchat’s interface with disabled users.
  • Provide insights on improving control labeling and navigation consistency.
  • Help design a more inclusive user experience for ephemeral content.

LinkedIn Accessibility Insights

  • Dynamic feed updates and pop-up elements create challenges for screen reader users.
  • Job application workflows often contain unlabeled fields and complex forms.
  • Users desire a streamlined experience that supports professional networking without barriers.
“Navigating LinkedIn’s job applications is a real challenge with my screen reader.” — Samantha L.
“I often miss important updates because the dynamic feed isn’t optimized for accessibility.” — Chris D.
How P3 Can Help:
  • Collaborate with LinkedIn to streamline dynamic content and label pop-ups.
  • Conduct thorough user testing to ensure accessible application workflows.
  • Provide continuous feedback to refine the professional networking experience.

Coca-Cola Accessibility Insights

  • The Coca-Cola website has inconsistent ARIA usage, leading to unpredictable screen reader behavior.
  • Some interactive elements on the website lack sufficient keyboard support.
  • Mobile app accessibility could be improved, especially in areas with dynamic content updates.
“I have trouble navigating the Coca-Cola website with my screen reader because of the inconsistent ARIA attributes.” — Aisha N.
“I wish I could use my keyboard more easily to interact with all parts of the Coca-Cola site.” — Ben K.
How P3 Can Help:
  • Conduct a thorough accessibility audit of the Coca-Cola website and mobile app.
  • Provide specific recommendations for improving ARIA usage and keyboard accessibility.
  • Help Coca-Cola develop a more inclusive and user-friendly digital experience.

HP Accessibility Insights

  • Our database analysis revealed user concerns about the accessibility of HP's printer setup process, particularly for users with visual impairments.
  • Interviews with users highlighted a need for improved screen reader compatibility with HP's Smart app.
  • Some users reported difficulty navigating HP's online support documentation using assistive technologies.
"I struggled to set up my new HP printer because the instructions weren't clear with my screen reader." - Laura G.
"The HP Smart app could be more accessible. It's not always easy to find what I need." - David M.
How P3 Can Help:
  • Conduct a comprehensive accessibility audit of HP's printer setup process, both physical and digital.
  • Optimize the HP Smart app for screen reader compatibility and keyboard navigation.
  • Improve the accessibility of HP's online support documentation, including proper heading structure and alternative text for images.

SHAWOOD (Sekisui House) Accessibility Insights

  • Analysis of our database indicates that potential homebuyers with mobility impairments find it difficult to navigate traditional model homes.
  • Interviews highlighted a need for more accessible virtual home tours, with features like keyboard navigation and screen reader compatibility.
  • Users expressed a desire for clear and accessible information about home accessibility features (e.g., ramps, wider doorways).
"It's frustrating that most model homes aren't designed with accessibility in mind. It makes it hard to imagine living there." - Emily C.
"I'd love to see more virtual home tours that I can navigate with my keyboard." - John R.
How P3 Can Help:
  • Develop guidelines for designing accessible model homes, incorporating universal design principles.
  • Create accessible virtual home tours, ensuring compatibility with assistive technologies.
  • Provide clear and comprehensive information about home accessibility features on the SHAWOOD website and marketing materials.

Expedia Group Accessibility Insights

  • Database analysis revealed user feedback indicating that Expedia's flight booking process can be challenging for users with cognitive disabilities.
  • Interviews with users who are blind or visually impaired highlighted difficulties using Expedia's website with screen readers, particularly in the search and filtering functions.
  • Some users with mobility impairments reported challenges using Expedia's mobile app, citing small touch targets and complex navigation.
"The sheer amount of information on Expedia's flight search results page is overwhelming. It's hard to process it all." - Kevin S.
"I rely on my screen reader to book travel, and Expedia's website isn't always easy to navigate. The filters are particularly tricky." - Maria L.
How P3 Can Help:
  • Simplify Expedia's flight booking process, providing clear and concise information and reducing cognitive load.
  • Conduct a comprehensive accessibility audit of Expedia's website and mobile app, focusing on screen reader compatibility, keyboard navigation, and touch target size.
  • Develop accessibility guidelines for Expedia's design and development teams, ensuring that future updates are inclusive.

Discover Financial Services Accessibility Insights

  • Database queries revealed user concerns about the accessibility of Discover's online banking portal, especially for those with visual impairments.
  • Interviews with users with motor impairments highlighted challenges using Discover's mobile app, particularly for tasks requiring precise touch interactions.
  • Users expressed a desire for more accessible customer service options, such as live chat with screen reader compatibility.
"I struggle to use Discover's website with my screen reader. The navigation is confusing, and some of the form fields aren't labeled correctly." - Alice W.
"The small buttons and close spacing in the Discover app make it difficult for me to use." - Tom F.
How P3 Can Help:
  • Conduct a thorough accessibility audit of Discover's online banking portal and mobile app, identifying and prioritizing areas for improvement.
  • Provide specific recommendations for improving screen reader compatibility, keyboard navigation, and touch target size.
  • Develop and test accessible customer service options, such as live chat with screen reader support.

PBS Accessibility Insights

  • Our database highlighted user feedback suggesting that PBS's online video player lacks robust caption customization options.
  • Interviews with users with hearing impairments revealed a desire for more consistent availability of captions and transcripts across all PBS programming.
  • Some users reported difficulties navigating PBS's website using assistive technologies, particularly in accessing program schedules and information.
"I love watching PBS, but I wish I could adjust the font size and color of the captions." - Susan B.
"It's frustrating when I can't find captions or transcripts for a PBS show I want to watch." - Daniel H.
How P3 Can Help:
  • Enhance PBS's online video player with comprehensive caption customization options, including font size, color, background opacity, and positioning.
  • Implement a system for ensuring consistent availability of captions and transcripts for all PBS programming, both online and on-air.
  • Conduct a thorough accessibility audit of PBS's website, addressing navigation issues and improving compatibility with assistive technologies.

Snap Inc. Accessibility Insights

  • The highly visual and ephemeral nature of Snapchat makes it challenging for blind users to engage.
  • Inconsistent labeling and navigation hinder interaction with ephemeral features.
  • Improved accessibility would foster greater community participation.
“Snapchat’s visual nature leaves me frustrated – I can’t always find the controls I need.” — Jordan K.
“I often miss snaps because the interface isn’t optimized for my screen reader.” — Taylor R.
How P3 Can Help:
  • Perform large-scale testing on Snapchat’s interface with disabled users.
  • Provide insights on improving control labeling and navigation consistency.
  • Help design a more inclusive user experience for ephemeral content.

Bacardi Accessibility Insights

  • Analysis of our user database suggests that Bacardi's website could be more accessible to users with visual impairments. Specifically, color contrast ratios in certain areas are below WCAG standards.
  • Interviews with users of assistive technology revealed some navigation challenges on Bacardi's website, particularly with interactive elements like carousels and forms.
  • Users with cognitive disabilities reported that the website's content could be presented in a clearer and more concise manner.
"The text on some parts of the Bacardi website is hard to read because it's too light against the background." - Aisha N.
"I had some trouble navigating the website using my keyboard. Some of the interactive elements didn't seem to work properly." - Ben K.
How P3 Can Help:
  • Conduct a comprehensive accessibility audit of Bacardi's website, identifying areas where color contrast ratios need improvement.
  • Optimize the website's code for keyboard navigation and screen reader compatibility, ensuring that all interactive elements are accessible.
  • Provide recommendations for simplifying the website's content and structure, making it easier for users with cognitive disabilities to understand and navigate.

Fabletics Accessibility Insights

  • Database analysis indicates that the Fabletics website has some inconsistent heading structures, which can make navigation with screen readers challenging.
  • Interviews with users with low vision revealed that some of the product images on the Fabletics website lack sufficient alternative text descriptions.
  • Some users with mobility impairments reported difficulties with the website's interactive elements, such as dropdown menus and size selection tools.
"It's hard to understand the layout of some pages on the Fabletics website because the headings aren't used consistently." - Carol D.
"I wish the product images had more detailed descriptions. It's hard to know what I'm looking at sometimes." - Frank L.
How P3 Can Help:
  • Conduct a thorough accessibility audit of the Fabletics website, paying close attention to heading structure and alternative text for images.
  • Provide specific recommendations for improving keyboard navigation and making interactive elements more accessible.
  • Develop and test accessible design patterns for Fabletics' e-commerce platform, ensuring a consistent and inclusive user experience.

American Red Cross Accessibility Insights

  • Our database analysis shows that users with visual impairments find it difficult to access critical information on the American Red Cross website during emergencies.
  • Interviews with users with mobility impairments revealed challenges using the American Red Cross's mobile app to find nearby shelters or request assistance.
  • Users with cognitive disabilities reported that some of the information on the website is too complex and overwhelming, particularly in stressful situations.
"During a recent emergency, I struggled to find the information I needed on the Red Cross website using my screen reader." - Grace H.
"The Red Cross app could be more accessible for people with limited mobility. It's hard to find the nearest shelter or request help." - Ivan J.
How P3 Can Help:
  • Design and develop an accessible emergency information portal on the American Red Cross website, optimized for screen readers and keyboard navigation.
  • Improve the accessibility of the American Red Cross mobile app, ensuring that all features are usable by people with mobility impairments.
  • Create clear and concise emergency preparedness guides, using plain language and visual aids to make the information accessible to users with cognitive disabilities.